Conversion Rate is the ratio of visitors who turn their visits to your website into the desired action that you the website owner desire. This can be signing up for a newsletter, buying a product, becoming a member or many other actions.
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To on line retailers, a successful conversion may be the sale of a product to a customer whose interest in the item was initially sparked by clicking an advertisement. To content website creators, a successful conversion may refer to membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the website creator for the visitor to take the action.
There are many methods to increase the conversion rate, these are just a few:
-Generate user reviews about your products or services, these reviews can be posted on your product pages or on another website and generate knowledge and trust in potential website clients.
-Have a clear distinction on each web page for a specific conversion goal (e.g. “increase sign-ins for newsletter, buy now, sign up today”) This can be different for each page on your site.
-Use good fresh content (e.g. text, picture, video and articles) on the website that clearly depict your product or service which target the conversion goal. Give them what they need to make their decision.
-Use good site navigation structure to help users find and browse without thinking too much about where to click. Use page names that apply to the page they take you to.
-Show credibility signs like third-party trust logos and use good site design to increase the trust level of a visitor. Money back guarantees help give customers peace of mine too.
-Use A.I.D.A. (attention, interest, desire, action) in your site design to move the user through the conversion process.
So search engine optimization is important, but if you get a lot of traffic to your site and they leave without doing what you want them to do, this is useless to both you and the user. Have a few friends look over your site and ask them what they think the page is “saying to them” Make changes as necessary.
Small changes can be big! The colour of a button or placement of a picture can make a world of difference in conversion rate for your website.
Google Tools offer a free service where you can take two or more different pages with slight changes or completely different designs, assign them a number as a percentage, Then Google will show those pages according to these numbers and report back on the actions of the users that viewed them. (ie: Page A gets %50 of viewers page B gets %50 of viewers, both groups see different pages, the report back from Google will give you an idea of what is better for your conversion rate.)
Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:
- Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
- Optimize your site for your target audience, not for the search engines.This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those “someones” are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don’t know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
- Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as Google’s Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as “travel” or “vacation,” as they are rarely (if ever) indicative of what your site is really about.
- Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let’s say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they’re looking for. Are people looking for toys to fit their child’s stage of development? (Look for keyword phrases such as “preschool toys.”) Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
- Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they’re going to find once they click through. Don’t make them guess what’s at the other end with links that say “click here” or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you’re pointing to by using its main keyword phrase.
- Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market’s needs, and make sure it’s copy that the search engines can “see.” This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn’t be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn’t going to cut it, and it just looks silly.
- Incorporate your keyword phrases into each page’s unique Title tag.Title tags are critical because they’re given a lot of weight with every search engine. Whatever keyword phrases you’ve written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it’s on, while also using the keyword phrases people might be using at a search engine to find your stuff.
- Make sure your site is “link-worthy.” Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It’s fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.
- Don’t be married to any one keyword phrase or worried too much about rankings. If you’ve done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. (You can sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.) It certainly won’t hurt to add new content to your site if it will really make your site more useful, but don’t simply add a load of fluff just for the sake of adding something. It really is okay to have a business site that is just a business site and not a diatribe on the history of your products. Neither your site visitors nor the engines really give a hoot!
Copyright 2009 Highrankings.com Find more tips and articles on SEO at http://www.highrankings.com
Choosing the right kind of web hosting service can be a very daunting task at times as there are some very important features that you need to make sure of. Here you can find below what exactly to look for when choosing the best web hosting service.
Amount of web space: A web hosting service provider would usually assign you a certain amount of space on their server. You need to ensure that does it have the right amount of space for your website and your business requirements. You might want to expand your online business tomorrow and would require much more space. So it’s imperative for you that the web hosting company should be able to provide you with ample of space especially if your website is rich in graphics or has video clips.
FTP access: FTP access is very crucial since it provides the ability to upload new pages. Some web hosting service providers allow you to just design your web pages with their own personal web builder. This may be useful for beginners however you need to ensure if they provide you the facility to expand later when you enhance your online business capabilities.
Degree of reliability, security and speed of access: Speed, security and reliability are extremely important for the success of any online business. While choosing a reliable web hosting service you need to ensure that this is taken care of. A site that is not available, not updated on time or is down, will lose many online visitors. If an online visitor finds your site listed on a search engine, and he tries to access it but finds it down, he is sure to move on to the next link and you lose an important customer or visitor. Even slow working websites are very frustrating. So how do you know if a hosting company is reliable or not? By word of mouth or feedback from others! If that’s not possible then you can yourself try accessing your site during peak hours and non-peak hours too. Your site has to be secure of intruders at the same time, especially if it’s an ecommerce website.
Dependence and support: Does the web hosting service provide 24×7 supports? Do they respond rapidly to your issue? Can you depend on them? If you need 24-hour technical support that larger companies need then expect to pay substantially more. In fact, people are much more expensive than machines.
Pricing plans : Price is also one factor that you should look out for when choosing the best web hosting service. It’s not necessarily true that the most expensive hosts are the best. Simply compare prices and services before you finalize one.
Data transfer (Bandwidth): You also need to see if the hosting company provides you with sufficient bandwidth for efficient data transfer. After all it’s your website and you need to ensure that you are getting the best services for the money you invest.
Copyright notice: This original article is the property of Web Hosting Geeks (http://webhostinggeeks.com).
Search Engine Optimization
Good SEO is measured by the ease and ability that people who may want your goods and services have in locating your site through typing in simple keywords.
This is done through a variety of methods. The standards the various search engines use change regularly and so you need to keep your site updated with quality content.
Web Site Design
You need a website that will blow people’s socks off. You need to capture people’s attention and you need to make sure that people’s attention is retained. When you create a website for your company, you need to make sure that they get to stay long enough on your website to actually check out what you have to offer.
Web hosting empowers you and anyone with a computer and Internet connection to own a piece of cyberspace. In your space, you can have news, bulletins, documents, data, files (your web site) and your own post office (mail server) to accept mail, all in the context of you or your business. This is your space and to get this space you either have to own a piece of the physical Internet with a network connection to the Internet backbone and computer(s) operating as server(s) offering access to your files and post office, for people on the Internet to view your web site or send and receive email with you.
In our modern society, for every person in business or with a career in most industries today, it is imperative to have a place in cyberspace, not just to be competitive but to survive.
If you are reading this page on the Internet, then you are already using domain names, even if you don’t understand the principles involved. But what is a domain name? A technical term for the ‘address’ of a particular website on the Internet, the domain name tells your browser where to look to access the pages you want to see. The domain name for this website, for example, is “Nexxterra.com” and you arrived at this page from clicking through one web page to another, moving from one domain name to another, or by typing the exact address into the address bar of your browser.
You will need a domain name for people to find your site. When possible make it short, try to include what you do as part of the name for example, datevista.com for an on line dating site